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A new Volvo ad , a "documentary" (rather, a mockumentary), tells about the "mystery of Dalarö" where 32 families bought the same model car, a Volvo S40, on the very same day. The mocumentary ad can be viewed here, and in cinemas in the UK. Now the site of Carlos Soto, the "director" of the mocumentary has a film where Carlos questions the authenticity of the Dalarö-mystery.
"I have posted a personal edit of the footage here. I point out inconsistencies that occurred to me while reviewing the footage, and show an accurate and impartial view of what I saw. The original edit tells what I thought was a genuine story, that I no longer do."
The kicker is, there is no Carlos Soto............
Tim Ellis, global director of advertising at Volvo Cars
