Vote for the republican with the creamy peanut butter center. Wait, what?

If you hit up Drew Rees homepage you'll find him saying:

I am a Republican and believe people's earnings are their own...

and then blahblah, whatever. Because it's clear from his banner that he doesn't believe that peoples designs are their own. What is he trying to say here? That Reese's Peanutbutter cups support him as their candidate? That he's a direct descendant of H. B. Reese? That he has a peanut butter center? That there's no wrong way to eat him? (oh god, I went there). That he's "perfect"?

What does the Hershey company think about this? Does it fall under "parody"?