Wasil Jano Hot Sauce - Lava - print (2006) Chile

What an extremely simple visual. Just a closeup on the hot sauce top as the sauce sips out like lava. We get it, the sauce is hot. Clear as a bell! 

Ad Agency : Prolam Y&R, Santiago, Chile

Creative Director : Tony Sarroca

Copywriter : Fabrizio Baracco

Art Director : Cesar Ojeda, Renzo Vaccaro

Account Supervisor : Carlos Baracco

Client's Supervisor : Sergio Torres

Typographer : Silvana Mercado

Photographer : Patricio Pescetto