In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
That's not yellow-- it's horseradish. That's not a pillow. It's an accent color. This is just one of a several spots in the Get House Proud campaign designed by Chattanooga-based agency Humanaut,
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Senior Integrated Producer: Tommy Wilson
Director of Content: Dan Jacobs
Account Supervisor: Michelle Sturgis
Creative Directors: Andy Pearson, Liza Behles
Copywriters: Andy Pearson, Liza Behles, Alana Questell
Design Director: Stephanie Gelabert
Designers: Carrie Warren, Coleson Amon
Production Company: The Bindery
Executive Producer: Greg Beauchamp
Producer: Myriam Schroeter
Director: Jeff Chan
Director of Photography: Guy Godfree
Production Design: Nicholas Tong
Post Production: Fancy Rhino
Editor: Tyler Beasley
Post Producer: Katie Nelson
Music Composer: Carl Cadwell (Skypunch Studios)