Recession hit. The pink slips rained. 70,000 people in advertising were laid off quite abruptly. When life gives you lemons, you make lemonade - or - you become a documentary filmmaker and make a film called Lemonade. At least that's what Erik Proulx did, by way of first creating a blog which soon grew to a job-hunt site for adpeeps called please feed the animals, then he documented the stories from the recently laid off creatives and suits from hot shops such as Arnold, TBWA/Chiat/Day, Richard group to see what they are doing in their life after advertising. And it looks like it's become a film filled with interesting lives, hope for the future and major life changes for the group of former adpeeps. Life after advertising includes art, yoga and changing genders. Personally I can't wait to see it, lets make a date at a theatre near me when it runs shall we?