Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Recession hit. The pink slips rained. 70,000 people in advertising were laid off quite abruptly. When life gives you lemons, you make lemonade - or - you become a documentary filmmaker and make a film called Lemonade. At least that's what Erik Proulx did, by way of first creating a blog which soon grew to a job-hunt site for adpeeps called please feed the animals, then he documented the stories from the recently laid off creatives and suits from hot shops such as Arnold, TBWA/Chiat/Day, Richard group to see what they are doing in their life after advertising. And it looks like it's become a film filled with interesting lives, hope for the future and major life changes for the group of former adpeeps. Life after advertising includes art, yoga and changing genders. Personally I can't wait to see it, lets make a date at a theatre near me when it runs shall we?