Madonna Badger is the CCO of the Manhattan based ad agency Badger & Winters, and can we all take a moment here to admire how awesome her name is? Madonna Badger. OK, moving on, Ms Badger has influenced your life more than you know, at least she has mine. She worked on the Calvin Klein campaigns with Kate Moss & Mark Wahlberg that covered Times Square and every inch of fashion media in 1992. She Launched Allure magazine, the only beauty magazine I ever subscribed to, because the hunt for the perfect red lipstick will never end. And Allure was such a refreshing detour from your usual 6-foot tall girl lounges in underwear and shoes I can't afford magazine that was otherwise on offer. "Hi, we're all about makeup, and you and your face and you would look great in that eye-shadow", Allure said, and suddenly my miniscule college budget found a way to buy it. That magazine told a generation of NYC club kids where to find the matte makeups, apart from at Patricia Fields. Timing, you see, is everything. Timing, and execution. Ms Badger used to be the queen of both, having introduced us all to topless Kate Moss & Mark. The timing of this ad, called #WomenNotObjects is right on the tail of feminist hashtags, protests and media campaigns like #heforshe, slutwalks, and #freethenipple. Femen and Pussy Riot are practically household names, while Cardiff University considered not allowing Germaine Greer to hold a talk. In Short, feminism and women's issues are red hot right now, and sometimes still silenced because they're oh-so-dangerous to society. So this is the ad created by Ms Badger's agency, it seems to vow that at least this agency will stop objectifying women. An agency run by a woman, is different, you see. Thats their agency USP.
