In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Words can harm, but they can also save. This anti-bullying video points you to a larger website activation called Words can Save. This site helps highlight signs and symptoms of cyber bullying in an interactive way. You choose a child you want to help (both are victims of cyber bullying) and then it's up to you to talk them off the precipice. It's difficult, and that's the idea. The website offers up very real solutions and ways you can help save a teen's life. Really nice project from Hungry Boys Russia.
Words Can Save www.wordscansave.me
Headline: Interactive campaign warns of cyber bulling dangers
Agency: Hungry Boys, Moscow
http://eng.hungryboys.ru/
Creative director Vlad Sitnikov
Creator - Valery Volchetsky
Account manager - Agunda Baeva
Producer - Alex Nikolaev, Pavel Okishev
PR-manager - Alyona Timchenko
Video production - VGNC