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World Finance wants to help you "Get back to the good"

World Finance wants to help you "Get back to the good"

An unexpected car repair. Doctor’s bills. A fried laptop. We all hit those financial bumps in the road.


This campaign from Laughlin Constable (LC.) wants you to remember that the financial bump is just a bump, and when you hit them World Finance is there to help you get back to the good.

In the first ad we meet Gina, whose sons are tearing up the house, and who just fried her laptop with her coffee spill. World Finance steps in and she can now get back to remembering her great hair day and the fact that she's expecting a daughter instead of another rowdy boy next.

World Finance wants to help you "Get back to the good"
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For over 50 years, World Finance has helped people realize their financial goals by offering fixed rate and payment loan solutions. After winning the business last March, LC set out to reposition the brand in the cluttered category of personal loans. First with an entirely new strategic foundation, followed by new brand standards, a new logo and ultimately an integrated brand campaign consisting of online video, digital, social, radio, in-store posters and out-of-home. 

World Finance wants to help you "Get back to the good"
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We were inspired by World Finance’s empathy and commitment to getting to know their customers beyond just an application number,” said Lisa Bennett, Chief Creative Officer of Laughlin Constable. “From the logo to the advertising to the internal communications, it was important that we reflect the good that World Finance provides their customers every day.”

Credits:


WORLD FINANCE

President & CEO – Chad Prashad


SVP Marketing – Kristin Dunn

 


LAUGHLIN CONSTABLE

Agency credits


Agency – Laughlin Constable 

CCO – Lisa Bennett 


Creative Director -  Grant Simpson and Megan DeMeyer

Art Director -  Allie Geise


Copywriter -  Daina Kiela

VP, Digital Strategy -  Maggie Avram


Senior Account Planner -  Kristina Valenti

 


Account

EVP Account Services -  Renee Haber


Account Director -  Audrey Grezlik

Account Coordinator -  Natalia Ocampo


 

Production


Sr. Director, Integrated Production – Taylor Grover

Sr. Integrated Producer – Treavor Doherty


VP Sr. Content Producer – Phil Smith 

Content Producer – Jack Barnette 


 

Media


VP Media – Emily Harley 

Media Planner – Nicole Donnellan

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