The world's first McDonald's "fry-through"

Hamburgers may be the star dish at McDonald's (which is what a hamburger chain is for), but those who venture into its restaurants also love to fill their bellies with their equally famous french fries.
Perhaps for this reason, and aware of the phenomenal hook of its fries, McDonald's has opened an original restaurant in Australia that imitates the shape of the packaging of this snack. The venue, which, seen from the air, perfectly recreates the brand's iconic red potato chip containers (affectionately nicknamed Macca's in the antipodes), is 5 meters high and is located in Darling Harbour, in the Australian city of Sydney.

"We are excited to be able to create unforgettable experiences for our fans across Australia for the FIFA Women's World Cup," said David Morris, McDonald's Australia brand manager. “Located in Darling Harbour, the Fry-Thru is the perfect place for football fans to recharge with our iconic crisps before and after World Cup matches,” adds Morris. Advertiser: McDonald's Australia
Creative Agency: Akcelo
Producer: Better Sets, SnapSnap
Media Agency: OMD
PR Agency: Mango Communications
Influencer Marketing Agency: Mango Communications
Digital agency: Digital
Social Community Management: DDB Sydney