The world's first McDonald's "fry-through"

Hamburgers may be the star dish at McDonald's (which is what a hamburger chain is for), but those who venture into its restaurants also love to fill their bellies with their equally famous french fries.

Perhaps for this reason, and aware of the phenomenal hook of its fries, McDonald's has opened an original restaurant in Australia that imitates the shape of the packaging of this snack. The venue, which, seen from the air, perfectly recreates the brand's iconic red potato chip containers (affectionately nicknamed Macca's in the antipodes), is 5 meters high and is located in Darling Harbour, in the Australian city of Sydney.

This small restaurant, baptized with the name of "Fry-Thru", sells only and exclusively French fries (in keeping with its striking shape). Of course, despite the brevity of its menu, diners can enjoy fries seasoned with the limited edition sauces Outback BBQ Sauce and Mayo Sauce (which has a "wasabi" flavor).

These sauces have been specially created to commemorate the Women's Soccer World Cup currently being held in Australia and neighboring New Zealand (and where McDonald's is a sponsor).

"We are excited to be able to create unforgettable experiences for our fans across Australia for the FIFA Women's World Cup," said David Morris, McDonald's Australia brand manager. “Located in Darling Harbour, the Fry-Thru is the perfect place for football fans to recharge with our iconic crisps before and after World Cup matches,” adds Morris.

Advertiser: McDonald's Australia

Creative Agency: Akcelo

Producer: Better Sets, SnapSnap

Media Agency: OMD

PR Agency: Mango Communications

Influencer Marketing Agency: Mango Communications

Digital agency: Digital

Social Community Management: DDB Sydney