The problem of extinction is growing quicker than ever. But how could this issue be highlighted? Geometry Global (Copenhagen office) figured out that that cute animals are a huge hit on YouTube so they posted online videos with cute thumbnails and titles, but when people try to watch them a message appears: 'This content is no longer available due to the deforestation of the world'.
Ah, what a rug-pull! How much did Youtube get paid for that?
"We had nearly a million PR/Twitter reactions, 1.25 million media impressions, 230,000 DKK in free media."
( I've never quite understood the calculations that conclude the cost sum of the media not paid for, but that's another discussion)
Ad agency: Geometry Global
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Elephant in the room: This was a pre-roll, right? Pretty preachy for a pre-roll, eh?
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PermalinkNo, it's not a pre-roll ad, it's an "instead of the video you expected". The media buy is the top search results for cute animals.
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