Yardley: Where will your cologne be when you want it most? (1980) print (USA)

Yardley introduces the cologne that lasts like a perfume: Daylight Encounter.

If you're a smart girl, you want to smell as good in the daytime as you do in the evening.

But perfume is too heavy for daytime, and most colognes don't last.

So Yardley has created a totally new kind of Cologne, Daylight Encounter. A very sunny, very light, very female scent that can do for your whole day what perfume can do for your evening. 
Daylight Encounter. Like fine perfume, it lasts and lasts and lasts and lasts.

Daylight Encounter. The cologne that lasts like a perfume.