In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This campaign reminds me of how small Israel is in many ways, as the newspaper Yedioth shows younger readers that they've been the most popular newspaper in Israel since 1939. At bus stops near historical sites, the posters displays the front page of the newspaper from the historical event that happened there. Yitzhak Rabin's assassination, the siege of Tel-Aviv, Israels biggest social protest in 2011, Madonnas concert, bombings during world war two. Lots of history, very local and effective as the newspaper circulation rose with 1.6% during the campaigns run.
Client: Yedioth Aharonot
Ad agency: Saatchi & Saatchi
