YOLO is the first brand to use YO.

YOLO is the first brand to use YO.

Well that didn't take long. YO, the new app which allows users to send one word - YO!
to their friends, now has its first ad concept. Israeli gift shop YOLO will award a free gift to each user that sends and receives a YO back, by presenting it in any of their shops. YOLO, by the way, just launched this May. It features pop merchandise and school accessories, so the kids will no doubt be using YO to get some free swag from YOLO.
Client: YOLO
The concept is by OPEN + twentythree.

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.