The folks over at DDB are running a campaign for Activision’s latest video game, Call of Duty 4: Modern Warfare featuring the “experts” in modern warfare. The spots enclosed featuring warmonger/video game reviewers, Iranian President Mahmoud Ahmadinejad, Russian President, Vladimir Putin, North Korea's leader Kim Jong-Il, Libyan leader Muammar al-Quaddafi, and of course, Cuba's Fidel Castro. The videos live on a microsite, www.WorldLeaderReviews.com.
They also tell us: "The Kim Jong-Il spot is running on Drawn Together with a special Comedy Central spoof of it. ShootinPutin187 has even been playing on XBox live against all comers. And I think we may have gotten the most legitimate use of ‘teabagging’ in an ad ever, in the Ahmadinejad clip."
Campaign credits:
Client: Activision
Agency: DDB, Los Angeles
Chairman and Chief Creative Officer: Mark Monteiro
Group Creative Director: Kevin McCarthy
Group Creative Director: Jeff Spiegel
Associate Creative Director: Miguel Caballero
Associate Creative Director: Marcus Wesson
Agency Producer: Carole Ferrari
Editor: The Ant Farm
Music (Kim Jong-Il spot): Hest & Kramer
Online: Shapeshifte
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