Before you focus all your energy on all these potentially great ideas, maybe you should read a few books to help refine your thought processes. "Hey WHipple squeeze this" by Luke Sullivan is a great book on how to think like a great creative. Simplicuty will always be en vouge. The more you can say with less, the better the ad. Another great book to read is "Cutting edge advertising" by James Achison. Once you read these maybe you will have a better understanding of what a great idea. A good creative director will recognize a great idea any time, the layout and color scheme is secondary. Once you get a bunch of great ideas together, then start worrying about an art director to team up with. For now though, worry about creating ads for things that you don*t see everyday, or re-do an ad for a brand that has been around forever, but has an archaic image, like Lifesavers, or Hershey*s bars.