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World wide love.
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- 13 years 7 weeks
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Well, both sets of characters wake up next to each other, and then there's some kind of explanation of how it happened (in the movie via a video / journal etc - here by way of flashback). What with the song and everything, you can't tell me the basic idea wasn't ripped off as well. If that movie wasn't the "inspiration" behind this ad I'll eat my shorts.on the post: Lynx - Shopping - 0:60 (2004) (UK)
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What is this, a tribute to 50 First Dates? The song's been lifted from there, as well as the idea (although given the Lynx treatment). I suppose it's easier than coming up with anything original. When is inspiration simply plagiarism?on the post: Lynx - Shopping - 0:60 (2004) (UK)
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Dove's campaign for real beauty has always been interesting, particularly if you're one of the poor souls that has to churn out the other stuff. But have Dove done enough to convince people that they really want to change perceptions about beauty? So far it strikes me as quite shallow. The agency's work is great but I get the feeling Dove aren't as committed.on the post: Dove shows model from arrival, to shoot, to poster
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Well I like it. It feels fresh in this category and loads better than the last tagline I heard for an a & e clinic "Treat every illness like an emergency". I reckon consumers would appreciate this light-hearted approach.on the post: Mortar SF uses light-hearted approach in ad campaign for ER
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If you can get peoples' attention by being disarmingly charming you're doing well. Great work.on the post: Telenet - Passion (2006) 0:40 (Brussels)
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Thank heavens for charities, hospitals and other good causes. Always easy targets for lamo creatives.on the post: Peel that banana! Spec work wants you to snip it.
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Sad or not, no-one ever lost money betting on peoples' insecurity, especially the more vulnerable members of our society. It's a pathetic statement about the HP brand though, what will they stoop to next?on the post: HP Helps You With Your Body Image
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Nice, and a heck of a lot better than some of the photo-shopped mockvertising thats doing the rounds at the moment.on the post: Draft NZ ambient campaign helps keep out the draft
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Isn't this just another example of how formulaic beauty advertising has become? Maybe there's a few teaks here and there but it still feels like it just rolled off the cosmetic comms production line. I'm not complaining because this stuff works, but it's just not that interesting. Bread and butter advertising.on the post: Keri Russel fights criminally bad lipgloss in CoverGirl spot
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Exaggeration in advertising isn't exactly a new idea, but it's used because it works. My guess is that these ads are meant to make the TA feel uncomfortable. I think they work well.on the post: ydouthink.com and VTSF rely on David Jaffe to deliver the non smoking message
