superbowl commercials reviews & news

 

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Goldieblox and Weathertech, the two sides of America in the super bowl.

I Doge-plated* the super bowl of 2014: Such patriotism. So flag-waving. Wow. America.

The 2014 Super Bowl Commercials reveal an interesting schism between winners and losers, there's America and then there's America. There's two teams duking it out here, and you can see it in the Super bowl ads.

 

Intuit rewards GoldieBlox with Super Bowl spot, as they represent Intuit best.

 

2014 super bowl ads have a controversy winner as Scarlett drops Oxfam for Sodastream

Sodastream decided to run with the same SB tactic as last year, with their "Sorry, Coke and Pepsi" 'banned' super bowl ad controversy, and it was all going rather swimmingly until Oxfam suddenly entered the picture. You see, having Scarlett Johansson do her best Sofia Vergara/ Pepsi "drop my robe" impression wasn't the only reason this ad went viral.

 

Super Bowl 2014 - Ad Spoiler Alert

Super Bowl XLVIII is days away, and we've got the Super Bowl Ad Spoiler Alert ready for your viewing pleasure. We'll update it (as usual) as we get closer with air times and any other info as it becomes available.

***SPOILER ALERT*** - UPDATED 1/31 - Updated 1/29

There's not a lot of big surprises (that we know of) in the line up for the ad bonanza this year. It's your usual suspects with a mix of animals, celebrities and explosions. But, then again, we still have some advertisers that haven't shared or even hinted at what we'll see, so you never know.

Read on my ad friends.

 

Inuit's Super Bowl 2014 ad will not be for itself

Intuit, a tax preparation company, will be showing up for its Super Bowl in February 2014. According to Business Insider, there's a twist--Intuit will not be running a :30 ad for itself, but for a client.

"We wanted to do a series of firsts," CEO Brad Smith told Business Insider. "It's the first time a company will buy a customer an ad, and it's the first time a small business will be showcased among all those big national brands."

 

Beyoncé Returns to ThinkBreatheLive for Super Bowl XLVII

Super Bowl XLVII was full of grandeur and spectacle, but few game highlights could compare to Beyoncé’s show-stopping halftime performance, a full-fledged extravaganza backed by staggering visuals from hybrid creative shop ThinkBreatheLive (TBL).

 

The people have spoken: USA Today's Ad Meter

Now that the civilians (non advertising peeps) have voted their choice for best Super Bowl spot, we can see what really resonated with America.
It seems like sentiment ruled the day.

 

For once PETA has something nice to say about the Super Bowl ads

Hell froze over this Super Bowl. PETA actually said something nice about our profession.

New Orleans — With a power outage, a Destiny's Child reunion, and a questionable last-minute call, this year's Super Bowl was full of surprises. But no surprise to PETA was the kinder direction that this year's crop of ads took: This was the first Super Bowl since all of the top 10 advertising agencies in the U.S. agreed never to use great apes in their ads—and sure enough, not one of this year's ads featured a chimpanzee or other great apes, and many used computer-generated imagery (CGI) to portray other animals.

 

Lol @Chrysler

As pointed out earlier the teaser to Toytoa's Super Bowl spot "Wish Granted" ended right before we hear the lyric " in my 64 Chevy Impala."

Chevy noticed. And owned it. OH SNAP.

 

Brands capitalize on Super Bowl Blockout.

Although Oreo was one of the few stars of the Super Bowl they were very quick to capitalize on the power outage with the print ad above. Walgreens and Audi were also quick to react, albeit not as visually. Still, it was yet another way to get more of that coveted earned media with little to no expenditure. I would argue that the tweet versions were more conceptually relevant although after this years Super Bowl, I'll take what I can get in terms of good communication.

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