Super Bowl XLVII was full of grandeur and spectacle, but few game highlights could compare to Beyoncé’s show-stopping halftime performance, a full-fledged extravaganza backed by staggering visuals from hybrid creative shop ThinkBreatheLive (TBL).

Now that the civilians (non advertising peeps) have voted their choice for best Super Bowl spot, we can see what really resonated with America.
It seems like sentiment ruled the day.

Hell froze over this Super Bowl. PETA actually said something nice about our profession.

New Orleans — With a power outage, a Destiny's Child reunion, and a questionable last-minute call, this year's Super Bowl was full of surprises. But no surprise to PETA was the kinder direction that this year's crop of ads took: This was the first Super Bowl since all of the top 10 advertising agencies in the U.S. agreed never to use great apes in their ads—and sure enough, not one of this year's ads featured a chimpanzee or other great apes, and many used computer-generated imagery (CGI) to portray other animals.

As pointed out earlier the teaser to Toytoa's Super Bowl spot "Wish Granted" ended right before we hear the lyric " in my 64 Chevy Impala."

Chevy noticed. And owned it. OH SNAP.

Although Oreo was one of the few stars of the Super Bowl they were very quick to capitalize on the power outage with the print ad above. Walgreens and Audi were also quick to react, albeit not as visually. Still, it was yet another way to get more of that coveted earned media with little to no expenditure. I would argue that the tweet versions were more conceptually relevant although after this years Super Bowl, I'll take what I can get in terms of good communication.

Are you ready for some football? Ok, are you ready for some Super Bowl ads? Well you don't have to wait until kickoff to see many of them.

We've got lots of them already! We've got them grouped by air time too.

So pop open a drink, grab some lunch or a snack, sit back and watch them now.

-----PREGAME:-----
Hyundai will air “Epic Play Date”, a :60 just prior to kickoff. The ad shows a family outing of skateboarding kids, dads doing donuts in the mud, family being chased by security guards, a biker gang and an ostrich. An original song by The Flaming Lips is the soundtrack and the band is featured throughout the ad.
Agency: Innocean

Watch it now:

Red Tettemer wants you to know they have a Super Bowl Bingo game. If you play along the right way, one person will win a 32" flat screen TV.

That kinda reminds me of, Super Bowl Ad Bingo. Created by Adland. In 2011.

Oh sure you have the fancy tv giveaway, but so what. In the Super Bowl of Super Bowl-themed games, we beat ya. Neener Neener. More importantly, you've seen all the spots in advance, so you've stacked the deck. it's a lot harder to do what we did and create stereotypes to watch out for. Seriously, you should make it a bit more sporting next time.

We’re one week away from The Big Game. We’ve got the teams who will be playing (49ers vs. Ravens, for those of you who don’t follow). And, we’ve got a lot more info on the spots that will be airing and when. This year is no different than any other with a long list of celebrities such as The Rock, PSY, The Flaming Lips, babies, supermodels, and more. So let's get on to the most complete spoiler alert on the web.

*Updated 1/28 with VW and Hyundai Sonata Turbo ads
*Updated 1/31 with Mercedes, Hyundai "Team", Kia Sorento "Space Babies", Hyundai "Epic Play Date", Taco Bell "Viva Young", and Axe "Lifeguard" ads
*Updated 2/1 with Samsung preview ad.

PREGAME:
Hyundai will air “Epic Play Date”, a :60 just prior to kickoff. The ad shows a family outing of skateboarding kids, dads doing donuts in the mud, family being chased by security guards, a biker gang and an ostrich. An original song by The Flaming Lips is the soundtrack and the band is featured throughout the ad.
Agency: Innocean

Watch it now:

Hyundai - Genesis :30 called “Excited” shows the car going around a racetrack with sportscaster Gus Johnson.
Watch it now:

As part of a multi agency integrated campaign, Piston introduces The Dramatizer, for Cars.com .

The car buying and selling site wants to add drama to the Super Bowl, because not every Super Bowl can be as awesome as this one. So with that in mind, adding drama sounds like a good idea.

Piston's ECD David Schafer explains:

Budweiser Black Crown will be introduced during the super bowl, giving us at least one Anheuser-Busch that doesn't contain clydesdales or dog-bites-man jokes. CBS has sold some time slots for as much as $4 million, and while the majority of the ads are still 30-second spots, the trend for longer is better continues. In 2011 Chrysler and Eminem had a two minute salute to Detroit and in 2012 Clint Eastwood spent another two minutes seemingly running for President.

"So, which brand will have the best ad?" people keep asking me as we get nearer to the super bowl, expecting me to have seen them all already. I am sworn to secrecy, gais, all I can share with you here are the teasers. Much as I hate teasers. Mercedes Benz are one giant tease this year, a title that should earn them a smack in the butt with a wet towel.

They tease with a glimpse of a car that's so stunning, people drop dishes.

Paramount Farms nut brand has signed up for Super Bowl XLVII, and will pop their super bowl cherry with a 30 second spot starring none other than Psy, the Korean rapper from the world-hit-wonder of 2012 "Gangnam style", ensuring the ad is dated before the bowl is even over. They commercial was filmed just this week and was directed by Mathew Cullen of Motion Theory. It's the first time that Psy stars in an a American commercial, let alone on the super bowl.

Psy youtube wonder shills pistachios during Super Bowl.

As we hurl head first to the start of a new year, we get ever closer to the Big Game. So, whilst you’re recovering from your agency’s holiday party, production house party and advertising association party, grab some hair of the dog, some aspirin, and check out who will be in the game come February.

NEW: Ford Lincoln will have its first ad in the Super Bowl lineup. A campaign on Twitter is asking fans to tweet their thoughts on the brand using #SteerTheScript, and Jimmy Falon will then turn the tweets into a 60-second spot. The brand also has Emmitt Smith onboard as brand ambassador, so we might also see him in the spot, too. Agency: in-house agency HudsonRouge (source)

NEW: Unliever’s Axe will also have its first appearance in the Big Game this year with a 30-second ad titled “Lifeguard” that their press release claims “includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch”. Agency: BBH London (source)

It's about that time of year when we start our spolier alert of upcoming Super Bowl ads. Currently about 95% of Super Bowl XLVII spots for 2013 are sold. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. GM will be sitting on the sidelines this year as they feel the cost just isn't worth it.

So far, here are the companies you'll see dropping cash for air time:
Coca-Cola with 3 30-second spots. All we know is that they won't be bringing back the polar bears this year and a spokeswoman said the beverage giant will be in the game “with a new approach.” Agency: Wieden + Kennedy (source)

The Chrysler ad that made me think Clint Eastwood was running for President, upset Karl Rove while David Axelrod applauded it.

"'I was, frankly, offended by it,' said Karl Rove, strategist behind President George W. Bush’s two presidential campaigns, told Fox News this morning. 'I'm a huge fan of Clint Eastwood, I thought it was an extremely well-done ad, but it is a sign of what happens when you have Chicago-style politics, and the president of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising.'" The opposing team, of course, had an opposing view. 'Powerful spot. Did Clint shoot that, or just narrate it?' David Axelrod, a former senior adviser to President Barack Obama, wrote on Twitter.

So, approximately 169 million people have been buzzing all day around the various watercoolers in the offices of the world, pondering who won the adbowl. The answer is: Madonna did. Refactoring iconic Hollywood with an entrance fit for Elizabeth Taylor, roping in slackrope walkers, doing handstands with cirque du soleil and dubbing her pop princesses, Madonna just showed all you advertising people up. She might have slipped once, but she can hipshake with the best of them, and isn't afraid to elbow one half of LMFAO in the chest for missing his cue. She just showed you adfolks how one borrows interest, rides the wave of the latest trends, and dresses up in "been done before" without losing sight of selling her own brand in the process. Unlike some of the ads in this years superbowl, I think Madonna will move the most units. You ad kids should take notes.

Tonight during super bowl XLVI Bud Light ran and ad with a talented dog in, a dog that will fetch as son as you say "here we go". And not just anything either, noo, this dog will fetch beer. What a practical dog to have. Better than a walking fridge.

Thing is, we've seen Bud Light kinda do this one before. In a super bowl, no less.

Apparently Ford was peeved at the Chevy super bowl ad, where all the survivors of the apocalypse predicted by the Mayan calendar meet up before frogs start raining from the sky, and notice they're missing one person from their pickup-truck posse. The older guy in the gang then responds with a line which sounds like he's reading straight from the brief: "Dave didn't drive the longest-lasting, most-dependable full-size pickup truck on the road" and ends with "Dave drove a Ford".

According to WSJ Chevrolet said it received a letter yesterday from longtime rival Ford Motor Co. asking that it not show its Super Bowl commercial for the Chevy Silverado pickup.

The game hasn't even begun yet, we're all out getting snacks, chips and silly amounts of beers and other drinks in preparation for the big game. Bathroom breaks have been planned in the spots of the super bowl ads we've already showed you. Here's some more trivia that you may impress (or frighten) your friends with while the commercials are on, the first super bowl badlander. If they are adgeeks too, they'll be impressed. If they are civilians, they'll think you're a freak. Don't worry, we've all been there. God knows I have.

Since the 70s, Budweiser and Bud Light ads have been staples in the Super Bowl of Advertising. We've dug into the Adland.tv Super Bowl archive of 40 years of Super Bowl commercials to take a look back at some of the more notable spots.