UPDATED!
The pre-game release has begun and the ads will be appearing under our new topic Super Bowl 2015 XLIX commercials and on the 43 years of Super Bowl commercials page as of now.
More advertisers are keeping mum this year on their Big Game spots. Below we've got the dirt on a few right now, but we'll be keeping you updated (as usual) on the news as it comes out.
Of course we'll see some usual characters like Danica Patrick and NFL legends, but some new ones as well including a few golden retriever puppies, life-size video games, and more.
Read on for the news as it stands right now when the Pats battle the Seahawks. Do you have info we're missing? Let us know!
PREGAME
NASCAR NBC - :60 - "America Start Your Engines/Nick Offerman" (EXTENDED CUT)
Agency: TBA
GrubHub - :30 - "Wrong Order"
Agency: Barton F. Graf 9000, New York, USA
Mtn Dew Kickstar - :60 - "Come Alive"
Agency: Golin, USA
1st QUARTER
BMW i3 - :60 - "Newfangled Idea"
Features Brian Gumbel and Katie Couric
Agency: KBS
TurboTax - :60
Agency: Wieden & Kennedy
Toyota - :75 - "How I Am/Amy Purdy"
Features Paralympic Medalist Amy Purdy and voiced by Muhammad Ali
Agency: Saatchi & Saatchi, Los Angeles
Avocados From Mexico - :30 - "#FirstDraftEver"
Agency: GSD&M
2nd QUARTER
Pepsi - :60 - "Nick Mangold"
Agency: Mekanism
Discover Card - :30
Agency: The Martin Agency
Pepsi - :60 - "Matt Forte"
Agency: Mekanism
Nationwide - :45
A spot that centers around a social cause. Could be Make Safe Happen, B.A.S.S. Conservation Fund or Bowlers to Veterans Link.
Agency: Ogilvy & Mather
Fiat - :30
Agency: TBD
Nationwide - :45 - "Invisible Mindy Kaling"
Stars Mindy Kaling
Agency: McKinney
FIRST HALF
Skittles - :30
Agency: DDB Chicago
WeatherTech - :30 - "America At Work"
Agency: Pinnacle Advertising
HALFTIME
TBD
3rd QUARTER
Fiat - :30
Agency: TBD
Jublia - :30
Ad to promote toenail fungus treatment
Agency: Harrison and Star
Fiat - :30
Agency: TBD
Sprint - :30
Agency: Deutsch LA
4th QUARTER
Wix.com - :30 - “#It’s That Easy”
Features NFL legends Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris
Agency: Directed and produced by Frank Samuel, Jeff Reed and Lauren Bayer of Committee LA, working in collaboration with San Francisco creative team Jeff Huggins and Andrea Janetos
Loctite - :30
Part of the brand’s #WinAtGlue campaign
Agency: Fallon, Minneapolis
Victoria's Secret - :30 - "Let The Real Games Begin"
Features Candice Swanepoel, Alessandra Ambrosio, and Adriana Lima.
Agency: In-House
SECOND HALF
GrubHub - :30 - "Because Burrito!"
Agency: Barton F. Graf 9000, New York, USA
LOCAL/REGIONAL
Newcastle Brown Ale - :30
“Band of Brands” include Boost Mobile, Beanitos, Sharper Image, Armstrong Floor, and McClure’s Pickles.
Carl's Jr - Au Naturel - west coast airing.
Agency: 72andsunny
First Bank - :30 - "Puppy Sale" - Colorado airing
Agency: TDA Boulder
EAT24 - :30 - "Hangry"
Ad features Snoop Dogg & Gilbert Gottfried
Agency: EAT24 Marketing Team
Indiana Farm Bureau Insurance - :30 - "Auto/Pool"
Agency: Young & Laramore, USA
Jack In The Box - :60 - "Something Legendary" - select markets including San Diego and Houston
The brand will air 3 Super Bowl spots, two which will be seen in 46 of the markets the stores are located in. - Ads will air in 3rd quarter.
Agency: David & Goliath
OREO - :15 - Airing during halftime show in Erie, PA to 100,000 people via programmatic TV buying
Agency: TBD
Ritz - :15 - Airing during halftime show in Erie, PA to 100,000 people via programmatic TV buying
Agency: TBD
UNKNOWN AIR TIME
Coca-Cola - :60
Agency: Wieden & Kennedy
Snickers - :30 - "The Brady Bunch"
Agency: BBDO, New York
Carnival Corp. - :60
Will promote brand lineup (Princess Cruises, Cunard, Holland America Line, Costa Cruises, and Seabourn). Consumers were asked to vote on fourpotential ads released in December (in exchange for a chance to win a yearly cruise for life).
Agency: BBDO Atlanta / Director: Wally Pfister
T-Mobile - :30 - "Kim Kardashian West/Save the data"
Agency: Publicis, Seattle
T-Mobile - :30
Agency: Publicis, Seattle
Budweiser - :60 - “Lost Dog”
Agency: Anomaly
Budweiser - :60 - “Brewing Credentials”
Agency: Anomaly
Bud Light - :60 - “Coin”
Chance to play in a lifesize replica of Pac Man.
Agency: Energy BBDO Chicago
Bud Light - :30 - “Inspiration for Whatever Happens”
Promoting new packaging that will feature more than 100 different messages on bottles.
Agency: Energy BBDO Chicago
Nissan - :60
Concept focuses on celebrating dads.
Agency: TBWA/Chiat/Day, Los Angeles
Toyota - TBD
Agency: Saatchi & Saatchi, Los Angeles
Always - :60 - "#LikeAGirl"
A shortened cut of a 3-minute video by Lauren Greenfield.
Agency: Leo Burnett
Doritos - :30 - “Crash the Super Bowl Ad 1”
Agency: Goodby, Silverstein & Partners
Doritos - :30 - “Crash the Super Bowl Ad 2”
Agency: Goodby, Silverstein & Partners
Kia Sorento - :60 - "The Perfect Getaway"
Ad will feature Pierce Brosnan
Agency: David & Goliath
Dove Men+Care - :30 - "Real Strength"
Agency: The Marketing Arm
Esurance - :30 - Lindsay Lohan
Agency: Leo Burnett, Chicago
Esurance - :30 - TBD
Agency: Leo Burnett, Chicago
Weight Watchers - TBD
Agency: Wieden & Kennedy
Lexus - :30 - "Make Some Noise"
Agency: Walton Isaacson
McDonalds - :60 - "Pay With Lovin'"
Agency: Leo Burnett
Mercedes-Benz - :60 - "Fable"
Agency: Merkley & Partners
Microsoft - :60
Agency: TBD
Mophie - :30 - "All Powerless"
God's smartphone battery runs low.
Agency: Deutsch, Los Angeles
No More - :30 - "Phone Call"
PSA to combat domestic violence and sexual assault.
Agency: Grey
Squarespace - :30
Agency: Wieden & Kennedy, New York
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