The technology team at Lowe Profero have invented a tool that could take the subjectivity out of creativity. And it could possibly eliminate the need for Creative Directors as well.
The Creativity Helmet™ measures temperature, pulse rate and changes in your brain activity to try and capture what is known as the "brain blink,” a term coined by cognitive scientists John Kouniosand and Mark Beeman in the 1990s.
LOS ANGELES—Original has reached out to London to sign one of the UK’s top commercial comedy directors. Nick Jones has directed funny spots for eHarmony, Sony PlayStation, AT&T, Mercedes, Walmart, McDonald’s, Kia, Heineken and scores of other brands. Original will represent him exclusively for advertising projects in the United States.
Ready to play Pac Man wherever you are in the real world right now? Hit up Google Maps, note the pac man button at the bottom left next to satellite view. Click it, get your arrow-fingers ready, and waste your entire day gobbling up little pills on a world wide map while ghosts follow you around. Works really well, is very amusing, and just as addicting as the original Pac Man was, if not more considering you can play the whole world here.
Hey EDM artists: Were you ever just sitting around after a successful gig and wondering, man, I just wish there was a way I could have an Ex-Cops McDonald's experience? Well look no further, because the charmingly named Beatgasm is the place for you. It's a place where you can listen to EDM that's been "expertly curated" by mood and genre and location.