Adland's adnews

 
 

Caffeinegoddess on the The David Lawrence Show

Our very own muse the Caffeinegoddess was on the The David Lawrence Show gabbin' super bowl ads flights and flops for an hour. For only 25 cent you can download and hear that specific hour.

 

Super Bowl commercials and MRI

With all the hype around the Super Bowl and the large amount of cash companies fork over for :30 of airtime, it's not all that surprising that someone would want to connect the ongoing idea of using MRIs to measure reactions to the Super Bowl ads.

And this year, FKF Applied Research did it with the help of the UCLA Ahmanson Lovelace Brain Mapping Center. According to the preliminary results, GoDaddy.com and Bud Light's "Employee Incentive Plan" "succeeded in emotionally engaging the brain".

Adland: 
 

Oh no, Fabio!

If you thought you were safe from Fabio after the Super Bowl was over, you were wrong. I Can't Believe It's Not Butter sent out press releases touting Fabio's return to commercials for the butter-like spread.

"I'm happy to be back, spreading the news about the new, great tasting I Can't Believe It's Not Butter!," Fabio announced recently. "My romance with I Can't Believe Its Not Butter! never really ended so it is fitting that the love affair is out in the open again through an exciting new advertising
campaign."

Love affair? Oh lordy. The new spot, titled "Balloon Escape" was created by McCann Erickson, NY .

"Fabio, the epitome of romance and fantasy, was the perfect fit to continue the brand legacy and invite consumers to fall in love all over again with the new and improved I Can't Believe Its Not Butter!," said Javier Martin, Unilever US, Brand Manager, I Can't Believe Its Not Butter! "The new formulation, with more fresh butter taste will have consumers swooning."
Adland: 
 

Caffeinegoddess speaks on the The David Lawrence Show

Our very own Caffeinegoddess was just on the The David Lawrence Show, which if you happened to miss it, will be available online soon. :)

 

Super Bowl XL ads are here!

Yes folks, like the virtual watercooler that we are we now have 33 years worth of Super Bowl ads, the twothousandsixes are just in.

Adland: 
 

Hart Larsson gets into the Super Bowl Spirit

Adgrunt, ghfuse alerts us to Hart Larsson's HL, XL. At the site you can watch Andrea watch the Superbowl live, rate ads, and view the halftime fashion show featuring Hart+Larsson's Purple '05 collection.

Adland: 
 

City of Toronto Cash for Guns Ad Campaign.

To combat one of the worst years of gun violence in the history of the city of Toronto, Canada, the Toronto Police Department's Crime Stoppers unveiled some PSA radio and print ads.

DDB Canada and an impressive list of 19 media and print production partners joined forces, donating resources and media space to make the campaign possible. The total estimated value to date of the PSA campaign is approximately $500,000.

The focus of the ad campaign, "Cash For Guns", is on those who have information about illegal or crime-related handguns and offers up to a $500 cash reward for information leading police to these guns.

The edgy out-of-home and print executions show a giant, over-sized handgun hiding between two mattresses, inside a dumpster and in a car trunk. The tagline,

Adland: 
 

The pre-game preview of films here at Adland.

Ok, if you want to reminisce, check the Super Bowl Archive for the previous 32 years of Super Bowls.

Super adgrunts, if you want a sneak peek check out these.


Sure - Stunt City :60

Adland: 
Top