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Remember Segregation

DDB Seattle launches their annual (since 1992) MLK campaign today, highlighting the life and achievements of Dr. King. The muti-faceted campaign also aims to increase awareness and understanding of the Civil Rights movement and encourage people to think about January 16 as more than just a day off.

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ErinMedia goes after Neilsen again

While most are talking about the death of television as effective media, Erin Media has filed a second lawsuit against Nielsen Media Research (NMR), a subsidiary of Netherlands-based VNU, for False Advertising and Unfair Trade Practices. The first pertains to an antitrust lawsuit.

This new filing is over a full page ad placed in the October 24, 2005 edition of Television Week, among others. In the full color advertisement, the bold print headlines claim: "Thousands of shows ...millions of different viewers ... Nielsen counts them all." The suit specifically requests, among other things, that the Court award relief to end Nielsen's false advertising practices; that Nielsen stop dissemination of this advertising and promotional material; that Nielsen publish corrective advertising; and that the Court award erinMedia punitive damages for Nielsen's intentional, willful, and malicious conduct.

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Engage In-Game Advertising creates regional game ads

We've heard all about the trend towards ads in video games, and now an advertising agency has launched specifically to serve ads to this "media" on a regional and local level. Engage In-Game Advertising claims:

the first independent in-game media company to provide strategic planning and placement services targeted specifically for video game advertising. The company adds that it is pioneering localized in-game advertising programs in targeted markets for SUBWAY.

Read more to see a screen shot of their work for Subway.

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Kia's save the greenbacks campaign

Scott @ the Media Orchard tips us to this post Environmentally Unconscious, a rant about Kia's "Save the Greenbacks" Campaign, posted on Tuesday January 10, 2006. Something which, oddly enough, was posted at the DailyKos Monday Jan 09, but links to Tuesdays post at the Orchard. How twilight zone! ;)

Anyway, their point is that ads parodying Greenpeace type actions when talking about gas guzzling cars ain't very smart. On that we might agree, though I'm much more enraged by the plagiarism, as Toyota did that idea better back in 2004! Super adgrunts, see for yourself:

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User-bar: The latest trend among teens

Nowadayas, User-bars are so populer among teens. User-Bars are small grafics for forum signature, which help them to show a tiny bit of their personality in an attractive way. I am what my brand is...

For example, if you love adidas and you are keen coke drinker, you can use them as your forum signature

i think user-bars are very inspireing for brands to help people self-express themselves with brands. There is huge opportunities

here is a link to userbars.com

Adland: 
 

Most emotional commercials...another survey.

So, we've solved the most epic commercials quandry. As well as the funniest. Now, here's another "most" survey.

What are the most successful emotional commercials you've ever seen? What come to mind for me are the eToys campaign from a few years ago. Some of Hill Holliday's work for John Hancock Financial Services also comes to mind.

(For purposes of this survey, I think we should omit public service ads. While some of the Australian drunk driving commercials and American AIDS awareness commercials pull some heart strings, I think it's harder to do a commercial for, say, a baby food that doesn't just reek of stale cheese.)

What do you all think?

-Concerned

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Sexy Streetside Marketing in NYC by Gorilla Kingdom

Gorilla Kingdom is bringing a new level of fun to the
(Malin+Goetz) flagship store in Chelsea. Every evening, young men and women will be showering together to show the locals how the Malin+Goetz shampoo, conditioner, and body cleanser are really meant to be used.
It's all part of a unique video installation designed by Gorilla Kingdom, a multimedia production company based in New York. New videos will be added monthly in 2006, so stop by often between 5pm and 2am to take a peek.

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