Adland's adnews


My Life. My Card. Whose tagline?

The NY Times reports that Stephen G. Goetz, a credit card marketer in San Francisco, is suing American Express over their tagline "My life. My Card," which they have been using in a national advertising campaign since last autumn.

Lawsuits accusing companies of stealing trademarked slogans are common, and many are routinely dismissed. But Judge Lewis A. Kaplan of Federal District Court in Manhattan ruled earlier this week that the issues in this case of brand identity theft can go to trial, possibly as early as December.

At issue is whether American Express independently conceived the idea for the campaign that began in November, or took it from Mr. Goetz, who claims he used it in a sales pitch to the financial services company in July.


No more pretty boys, only bald fat men in booze ads please!

This is truly bizarre but the ASA thinks that using "balding" and "paunchy" men in booze adverts would be less likely to encourange woman to drink to achieve social success. So the booze-makers have actually been ordered to have uglier men in their ads, as the new advertising code stresses that there should be no link between alcohol and seduction. As if only Ken-doll type pretty boys know how to seduce a woman.

Lambrini is the first drinks maker to get a slap on the wrists, as their latst ad shows three women hooking up a guy in a parody of a fairground game. The ASA said to the Lambrini firm:

"We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.


Dove Firming Lotion Ads spark controversy

During recent days, there's been a lot of hub-bub regarding Dove's latest "Campaign for Real Beauty" ads for their firming lotion. One of the most interesting happened in Chicago.

The Sun Times did a feature on the ads, and supposedly a "he said/ she said" piece as well. I say supposedly because there was only one journo credit on the piece. And apparently she only wrote the introduction, which is a background on the campaign and the new massive media buys.

That "he said" portion was writen by Lucio Guerrero:


The NameGame: Your name in lights! (and a suave ipod in your pocket!)

Wordwizards and cunning linguists, we have a little game for you - if you come up with a winning name for a nameless ad agency you can win neat stuff!

The 1st prize is one ipod mini 4Gb. or Knomo ixopo laptop bag
2nd prize ipod Shuffle 512 Mb
3rd prize Creative Advertising: Ideas and Techniques from the World's Best Campaigns (a very good read.)

And the booby-prizes? 20 super adgrunt memberships here on Adland. It's all good! Read more on how to play inside.


Vodafone and Beckham splits

Beckham was making £1m a year on being the face of Vodafone live! but the coupling is now off, despite the fact that Beckhams sexually explicit text messages to Rebecca Loos really sold the idea of mobile phones practical use.


Real Spoofs of genius!

Mr Pocky Snack inventor, Mr anime fan - yes, the real american genius (or heroes as they used to be called before it went out of fashion) ads for Bud Light have been deservedly spoofed, as Pocari Sweat real otaku heroes radio ads.


Unfortunate ad placement of the week

Sometimes ads find themselves in the wrong place at the wrong time. Back in '97 when cutting edge news sites employed a keyword system to get the right banner near the right articles, it seemed like a great idea until a banner for Mercedes showed up above an article about Princess Di's death. Since then we've seen many more combinations like that, this usually doesn't happen in printed newspapers. But last week, Politiken newspaper ran an ad with a somewhat unfortunate visual of a girl holding a video-camera..... Perhaps I was the only one who noticed.