All thee who read the interview with yours truly in Unleash the power of RSS by Rok Hrastnik might have gathered that I don't fancy the idea of RSS-feeds full of ads much.
I might be the only person on the planet who doesn't like ads in my RSS, since so many are now trying to employ them. Don't get me wrong, I do understand the financial reasons why sites with many RSS subscribers are trying to support their costs of offering said feed by text-ads in the feed. I just feel this online ad-supported revenue model is a bit like an arms race, the ads become more intrusive and everywhere, the adfiltering software becomes better at filtering things out, and people turn to alternative ways - RSS over email for example - to get the content they are after without the ads.
This weeks big news is that Longhorn Blog is testing Google textads in the RSS feed, a new toy in beta by google. Ironically Pentdego blog got his google ad-account closed last October for doing the exact same thing. So will Google ads in the RSS feeds become a success? Only time will tell.