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Ordinary advertising and how to avoid it like the plague

There is a new handbook on advertising out, written by copywriter Mark Silveira. Not quite finished with his ranting about bland and boring ads, he continues his mission to kill ordinary advertising on his website by the same name.
If you fancy, you can check out an excerpt of the book in our adbooks and adrants section, and if you like it it's already available at amazon.com.

Adland: 
 

Flicka reveals what is behind the retouching

We reported last year that the Flicka campaign teaches girls to question media. The campaign continues with a new banner campaign, and on Flickas website there is a photo of 14 year old Lynn retouched like most magazine covers are, where you can peel away the retouch and find what is underneath.
Just click on the orange star-splash on the right to see how she looked before the boob enlargement, waist reduction, color of her eyes thickness of her hair and pores on her nose were changed, one item at a time. Everyone knows that a little photoshopping is always done on the cover models but it's still quite interesting to see how much exactly.
"The banner campaign is a logical contination of what we were doing last year. We don't want to moralize about retouching images, but want to equip the young with tools to see through the "perfect" images out there." said Sara Damber project leader for the Flicka campaign to Resume. Ad agency behind the campaign is Forsman och Bodenfors Gothenburg, Sweden.

Adland: 
 

Cybercity and the lost connection on the internetline.

Just to let all you visitors know what is going on today cybershitty, the people who provide us with an internet connection, are having a bit of an internal communication problem right now. We were watching our stats when the line was shut down all of a sudden so we called cybershitty and asked billing and tech support what was going on. As it turns out the billing dept. didn't fax a receipt over to the support dept., so support shut off our connection. Apologies all around, promises that it would never happen again ensued. Line was turned back on.
Then, approx 45 minutes later, the line was shut off again, we call cybershitty again, they turn us on again. This time there is no reason for our line to be turned off (not even an internal fuckup). Promises that it would never happen again, again, but one never knows. If you see a sudden disconnect from ad-rag as you try and watch ads, curse in unison with me over cybershitty!

There, I feel much better now. ;)

 

Get it off your chest in a blog - Billboard

Blogging By Moonlight - From Billboard - 07/03/2005
by MINDY CHARSKI

Men are behind most ad-related blogs, but there are some exceptions: Boston-based freelance copywriter Jane Goldman runs Cup of Java (caffeinegoddess.blogspot.com), and Copenhagen, Denmark-based freelance art director ask Wappling operates Adland (ad-rag.com). Like many bloggers, they keep their identities somewhat a mystery. "People don't know who I am and it's cool," says Wappling, 32. "But they think I'm a guy, and that gets annoying."

"You could talk to 30 people about one campaign and they could all have different opinions," says Goldman, 27. "In that respect (a blog) is a good sounding board, and having a little bit of anonymity isn't a bad thing."

 

Death of TV adverts?

Lee Daley, chairman and chief executive of Saatchi & Saatchi UK, thinks TV advertising is dead. Yet, he also says:

"Our business model is not dependent on TV," he says. "There will still be a need to deliver brand messages. Young people love brands more than ever. It's just that technology gives them the power to ignore them more easily than ever."
Adland: 
 

The Roots Manosophy Machine

Roots Manosophy Machine

Do you need help? Are you dumbfounded when making that critical decision? Uncomfortable at being forced to make a choice? Well no longer put life's stressful questions and consequences to one side. Roots Manosophy is here to help us through those moments in life, when our family, friends nor teachers have the answers and all we're left with is a solitary dribble moistening on our chins. The founding father of the Manosophy, Mr Roots Manuva, a usually misanthropic individual gives you a unique look into his psychic powers that allow him to provide universal answers to uplift and guide the soul to a spiritual plain of harmonious enlightenment. The Roots Manosophy will provide colossal insight in its own unique and all encompassing way.

As well as discovering the wisdom of Mr Roots Manuva, you can also join the movement and see what happens when the Roots Manosophy is put into action. Have a listen to his forthcoming single 'Too Cold' and watch him in action on a day like any other, in the video. Enter a fantabulous competition to win an evening out to see Roots Manuva, the man cited with the creation of the Roots Manosophy. Don't be scared, come in out of the cold and be disarmed by your newest and favourite Manosophy.

Adland: 
 

Dunlop versus Mercedes

What the butterfly never learned is that the fastest way between point A and point B is in a straight line.
Seems that creatives have learned how to illustrate with that line between point A and point B. Here are two campaigns that rely on the same execution and idea, as the execution is the idea. One campaign is for tyres , the other for luxury cars.

Badland: 
 

Paris Sidekick hacked, and sales go through the roof

Remember when Paris Hilton T-mobile account was cracked and I suspected that it might be marketing?

Well, that old saying there is no such thing as bad publicity has come true again, as Technews reports that: "Hacked Hilton a Boon for Telco". Shops in New York are selling out of sidekicks faster than anyone can say hotel-chain heiress. That the recent leak online of and X-rated video with Fred Durst also came from a hacked sidekick isn't stopping people from queing up to get their insecure devices. Weird.

Adland: 
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