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Have It Your Way With The Caffeine King

Just a tiny little tweak worth noting. For the rebranding of Burger King's coffee, now dubbed BK Joe (available in decaf, regular and turbo), Crispin Porter + Bogusky performed a bit of plastic surgery on the King himself for their latest spot.* See if you can detect the difference.


Troika Design Group Creates Nine-Spot ID Package for Food Network

Troika Design Group goes on its fifth outing for long-time client Food Network. Entitled "Food Is..." the new promo campaign comprises nine five-second spots that fuse gorgeous live-action (shot by DP Steve Moses) with crisp graphics creating vignettes in which food and life interact in emotional and unexpected ways.


Martha Stewart: All brand new?

Martha Stewart: Who is she? Or should the question be, "What is it?" Life can be difficult when everything you do can be attributed to the company you keep. Especially when you end up going to jail. Guilty or not, one way or another, the company ends up being affected. How do you deal with that?

Martha Stewart is showing real class when it comes to a situation that would cause others to wilt, shrivel up and disappear. (read more)


Refuse A Lunch for Charity

The folks at Refuse A Lunch are asking people to turn down those expensive business lunches and give the money you would have spent to charity, specifically The Leukaemia Research Fund.


Surreal Painter

Cronin and Company have created a virtual painter and gallery for the Wadsworth Atheneum Museum of Art in Hartford, CT to promote their upcoming exhibit of surrealist painters, including Dali, Picasso, etc.


Citroën looks for Happy Days with The Fonz

Citroën's about to break a new interactive tv spot out for their C3 model. The ads feature various characters from Happy Days with the Fonz driving around in the new C3 superimposed onto modern day settings and were made by Euro RSCG for OMD Fuse. Starting October 10th, the ads will run on satellite TV channels like Channel 4, E4, Five, ITV and Sky and viewers will be able to access extra Citroën C3 and Happy Days content.


Cillit Bang stains their cult reputation with comment spam

Oh my, a handbook case of how you don't seed a brand on the web is Cillit Bangs latest gaffe. Tom Coates at tells about the crass commercial message he received as comment spam to a heartfelt post he made about his feelings for his estranged father here: Cillit Bang and a new low for marketers.
Barry Scott, the cillit bang guy in the UK chirped in with a comment, just to be able to link his weblog, How tacky. (I wonder if the Danish cillit bang guy, Jakob Holm has a blog as well).


Is buzz illegal?

The International Word of Mouth Conference going on in Germany. And today, ponders if buzz marketing illegal.

As marketers more frequently look to recruit consumers brand agents to spread goodwill for brands, industry attorneys view buzz marketing as a likely area of regulatory involvement, especially around the issue of compensating people to participate in buzz programs when they fail to disclose their connections to marketers and agencies. While there is no legal precedent specific to word-of-mouth marketing, there are Federal Trade Commission guidelines for ads that are likely to apply.