Heat founder Steve Stone has announced the appointment of John Elder as president and equity partner. Stone will now act as Heat's chairman and creative director. Heat is the SF-based advertising agency launched seven months ago by Stone, one of the founders of legendary ad shop Black Rocket. Elder joins Heat from Goodby, Silverstein & Partners where he was an associate partner overseeing accounts including eBay and Discover Card.
Elder joins Heat to spearhead new business development and provide strategic counsel on Condé Nast, Moderati and other agency clients. Heat is currently completing a three-spot broadcast campaign for a major advertiser set to debut in October.
"He's smart, he's funny and he's got fire in his belly. I can already tell he's got the ‘hunter' gene I've always looked for in a partner," said Stone. "We're trying to build a place where we have smart, talented people who are like magnets for clients and future employees. John is certainly one of those magnets."