Diablo III dares you to spend a night in Sweden's most haunted house

Adland: 

Blizzard, the developer behind Diablo III is now looking fa brave soul. One who dares to go to a Swedish forest and spend the night alone in a haunted house, while playing the Necromancer hero. Even though you'll be alone, your game will be live-streamed on Twitch, so audiences can trash talk how badly you play and also watch you jump every five seconds for whatever horrors they have planned up their sleeves. The spot, Borgvattnet’s rectory, really is supposedly one of Sweden's most haunted spots. If you want to do it, then go to the Haunted Experience site, and fill out an application which includes writing why you should be chosen. You have to know the Diablo universe well, be good at live streaming, and not be a wuss when it comes to haunted houses. You've got five more days to enter but it happens on August 31st.

According to the press release: expenses including travel, meals, and lodging will be covered by Blizzard. The applicant needs to be available on August 31, be fit for travel, and must confirm that he or she is physically and mentally sound prior to the start of the activity. Participation in the activity is unpaid but what do you care? They're flying you to Sweden.

Client: Blizzard Entertainment Nordic
Agency: Wenderfalck
Creative Director: Petter Rudwall
Creative: Adam Radi
Strategist: Axel Barvaeus
PR-Specialist: Benjamin Brodin
Project Manager: Hugo Rückert
Client Service: Peter Andersson

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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