Mrm Romaina is dropping a fun interactive campaign for discount grocery chain Lidl, just in time for Valentine's Day. The Valentine Kiss app is available on mobile, Facebook or on Lidlkiss.com.
Supposedly it uses Kiss recognition technology to recognize people kissing. I believe it's called a camera, although I'm not 100% certain. Anyway, if you and your honey start smooching in front of an app and the app recognizes it as a proper smooch then you are entered to win prizes. It's happening in 25 countries around Europe on February 13th and 14th. So you know what you have to do. Start kissing for fun and rewards.
GM MRM Romania: Nir Refuah;
Client Service Director: Ionela Buta
Senior Art Director: Vlad Macarie
Copywriter: Sandra Bold
Account Manager: Matei Goncea
Team Leader / senior action script programmer: Dany Manea