Alcoa recently split into two companies. Their manufacturing side is now called Arconic. For this spot directed by Justin Lin and The & partnership, they reimagine the world of tThat old cartoon show The Jetsons. The spot created a very fun imagintive world that is also retro, thanks to the theme song of the Jetsons. The introductory spot gives us a very broad stroke idea of what Arconic does-- basically it's 'a company where the future takes place.' Okay that's a bit vague, but I guess we can infer they'll be making everything from flying cars to Minority-Report style touch screens.
Client: Arconic
Agency: The & Partnership
Director: Justin Lin
Production: Bullitt
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