Beanz does mean Heinz

Back in 2003, we reported that Heinz thought their tagline "Beanz means Heinz" created in 1967 by Y&R was outdated. They asked the public their opinion on the change in a "can it or keep it" campaign.

Media Guardian (reg req) reports that the tagline will be revived in a new campaign breaking next week by Leo Burnett, on Monday night during ITV1 soap Coronation Street.

Heinz said the decision to bring back the slogan, which first appeared in 1967, had been made after a "keep it or can it" debate that included public consultation.

"'Beanz Meanz Heinz' has not been seen on our screens for over 10 years but we feel it was the only stamp to incorporate what Heinz Baked Beans really mean to the public," said Nigel Dickie, the company's communications director.