Cannes Titanium award for 2006 will champion ideas not integration. Instead of focusing on integrated cross-media work, the award will be given out to those who have 'big, bold ideas'.
Terry Savage, executive chairman of the festival, said: "This year we have removed the integrated tag, because in the spirit of what Dan Wieden originally stated, Titanium Lions celebrate something bigger and more transcendent than descriptions such as 'integrated'.""This is a competition for big, bold ideas that are innovative; for work that is provocative, challenges assumptions and points to a new direction for the world of advertising and communications," Savage said.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
