Canon "Rebel with a cause: Swizz Beats (2016) 2:16 (USA)

Swizz Beats is championing artists who should be known. With the help of Canon, they staged a takeover for more artists in an exhibit called "the unknowns," broadcasting their work on the sides of buildings. Not only did regular people notice the work and the artists gained exposure, Sotheby's opened its doors for an auction of the artists' work. One artist in particular has been selling his stuff on the streets of New York for 17 years. To go from that to Sotheby's must be gratifying, even if it doesn't necessarily translate into world-renowned fame and fortune. I'm not really sure that Swizz Beats being a philanthropist constitutes being a "rebel," so much as being helpful and generous with his own fame. But the story is quite inspiring. Canon's branded content is well balanced and the brand doesn't insert itself gratuitously. And I love the tagline "There's a rebel in all of us."

Advertiser: Canon
Agency: Grey NY
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Ari Halper and Stephen Krauss
Group Creative Director: Stuart Mair and Anthony DeCarolis
Associate Creative Director (Writer): Natalie Rose
Associate Creative Director (Art Director): Rodrigo Burdman
Art Director: Andrew Barrett
Copywriter: Pieter Melief
Agency Project Manager: Beth Pelletier
Agency Producer: Lauren Tuttman
Agency Assistant Producer: Jacob Herman
Partner: Rick Cusato
Senior Vice President, Account Director: Nikki Maizel
Vice President, Account Director: Kate Kim
Account Executive: Melissa Shaer
Assistant Account Executive: Abel Flint
Strategy Director: Steve House
Agency Music Producer: Zachary Pollakoff
Line Producer: Stephanie Cohen
Executive Producer: Bethanie Schwartz
Production Manger: Stuart Entner
Production Company (location): Vision at Grey
Projection Vender: Pearl Media
Director: Anthony DeCarolis
Director of Photography: David Vollrath, Jason Krangel
Editor (person & company): Jesus Sepulveda (Vision at Grey), Adam Talaid (Vision at Grey)
Music/Sound Design (person & company): Dante Desole (Vision at Grey)
Design/VFX: Lilka Hara
Principal Talent: Swizz Beatz