Announcing the domain on's developers blog.

SvD (Svenska Dagbladet) had me interviewed as part of a series where they ask web developers and site creators a handful of questions including "what's the most interesting thing on the net right now?". the interview is here on Utvecklingsbloggen "Åsk Wäppling". Here I prove that nobody looks good in wide angle lenses and that Swedish indeed sounds like bork bork bork.

Vi bygger internet: Åsk Wäppling, from Pelle Sten on Vimeo.

Comments (1)

  • Allan1's picture

    Since I don't speak Swedish, this was almost only a chance to hear you pronounce your name, and to hear what your voice sounds like - even though, you're right, it sounds like bork bork bork. :-) .

    I was able to run the printed text from the website through a translator program (Babylon), but it only translates a sentence at the time. And of course, it could only translate the printed text.

    May 13, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.