There's a lot of ways to remind young people to wear a condom during sex... But has a QR code ever been considered before? Actually the QR code itself is just a shortcut to the real meat (pardon me) of this campaign, the app. The smartphone app that measures the length, noise and rythm of your sexual encounter as well as the location it is in and uploads the results to a website. Fun statistics can now be had from these results, such as "dog lovers are louder than cat lovers" and "musicians last for 3 minutes".

Ad Agency: Esther, Stockholm

Client: Stockholm County Aids Prevention Program

Commercials: 
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Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    this is brilliant!
    I'm going to download that app :)
    (btw, you could have post the link to their website in the text)
    cheers
    pete from condom sizes

    Feb 04, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    That is an awesome app! Would also like to know what the website is.

    Don't forget the Condoms - always practice safe sex!

    Jun 18, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.