So close to bad porn it's almost wrong. We have the really bad editing, rubbish sound, terrible casting of overly-muscular pizza "boy" far too old to hold such a job, and of course the lady who ordered it dressed in nothing but a towel and fuck-me-heels.
Execution in porn-style: deux points. Of course to get to see the real deal you have to sign up for the product.
The client, MTS (Manitoba Telecom Services), a telecommunications brand, wanted to advertise their adult entertainment pay-per-view service in mainstream media. Dare thought the use of humor could desensitize the topic when advertised to a broad audience. Obviously, they couldn’t use actual imagery from the content, so for this campaign, they decided to make viewers feel like they were about to see an adult movie and then drive them to the TV service where this content is available.