So close to bad porn it's almost wrong. We have the really bad editing, rubbish sound, terrible casting of overly-muscular pizza "boy" far too old to hold such a job, and of course the lady who ordered it dressed in nothing but a towel and fuck-me-heels.

Execution in porn-style: deux points. Of course to get to see the real deal you have to sign up for the product.

The client, MTS (Manitoba Telecom Services), a telecommunications brand, wanted to advertise their adult entertainment pay-per-view service in mainstream media. Dare thought the use of humor could desensitize the topic when advertised to a broad audience. Obviously, they couldn’t use actual imagery from the content, so for this campaign, they decided to make viewers feel like they were about to see an adult movie and then drive them to the TV service where this content is available.

See also Officer Biggs and dirty pool. The Dirty dirty pool.

Client: Amour Titles: Dirty Pool, Special Delivery, Officer Biggs Agency: Dare Vancouver Creative Directors: Bryan Collins, Rob Sweetman Copywriter: Bryan Collins Art Director: Rob Sweetman Producer: Mike Hasinoff Account Supervisor: Tamara Bennett Director: Tim Godsall Production Company: OPC, Toronto / Biscuit Filmworks, Los Angeles Executive Producer: Harland Weiss, Donovan Boden, Shawn Lacy Producer: Rick Jarjoura D.O.P.: John Guleserian Editorial: Arcade Edit Editor: Geoff Hounsell (Dirty Pool & Officer Biggs) & Will Hasell (Special Delivery) Managing Partner: Damian Stevens Executive Producer: Deanne Mehling Producer: Ali Reed Online/Finishing: Airship Post Smoke Artist: Rob Ufer Motion Graphics Artist: Chris Homel Colorist: Shane Reed Producer: Marguerite Olivelle Music/Sound Design: Grayson Matthews, Toronto

Comments (1)

  • adoption's picture
    adoption (not verified)

    Ahhh l'amour l'amour ! Que c'est beau ;)

    Dec 26, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.