MTV ringtones tempt us into downloading dance-hit tones by showing how much fun two guys in their underpants can have as they dance to the tune of their mobile phones.

Two guys in underpants!

Hey, hey, call me, call me on my mobile!

Client: MTV

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.