The Guardians colourful campaign by W+K, UK, previously Olvietti ads?

Adland: 
Badland: 

Man, that recent campaign for The Guardian is just yummy looking isn't it? But have we seen it before...? Oh we might have..........

To the left a Poster by G. Pintori for the Olivetti Tetractys calculator created 1956 and to the right spring 2007 w+k campaign for the Guardian.

Via seven colors who got it via acejet170 who got it via beeker somehow and that's enough via's for this post - of course the whole thing can be found on wklondon.typepad.com.

Well, since the above arrow-ad seems to nod heavily at an old Olivetti design, I've just decided that my favorite in the Guardian campaign is the volume control one. I just adore how this campaign looks, intentional homage, brainsync, plagarism or not. I don't care, just keep those pastel-yummy colours coming, ya hear?

This one was the one which first caught my eye though, isn't that just marvelous?

More from G. Pintori for Olivetti because it's so damn drool-worthy.

Comments (11)

  • deeped's picture
    deeped

    Somewhat too alike not to be a hommage.

    Nov 19, 2007
  • alex's picture
    alex

    Well, yes. Put the two together and it's quite obvious. But then that Olivetti one with the buildings – I'm thinking Paul Klee, perhaps? Someone like that anyway. Nothing new under the sun, really. Love the Guardian campaign though –  but not as much as I love the new Adland, obviously.

    Nov 20, 2007
  • alex's picture
    alex

    Oh, nice ring! Well, okay, I take the hint. You want my size, right?

    Nov 20, 2007
  • Dabitch's picture
    Dabitch

    Cheeky! Though your daughters name already fits in my "name the kids after computer languages" theme...

    Nov 20, 2007
  • Allan1's picture
    Allan1

    I don't know about that...

    FORTRAN do your homework.
    GW BASIC - How can you be failing Math?!
    PL/I - Eat your broccoli.
    LISP - Get to school, I don't care what they call you.

    :-)

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).

    Nov 20, 2007
  • Dabitch's picture
    Dabitch

    Perl, Pearl, Ada, Claire, Boo, JADE, Pascal, Ruby, Bertrand, ChucK, Einstein... Ok that last name might cause problems in school so I guess I'll just have to stick to having daughters who spell their names in a quirky manner. ;)

    Jun 27, 2014
  • Allan1's picture
    Allan1

    The Guardian one with all of the attached computer mice looks like a bunch of sperm trying to get away from the ova! .

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).

    Nov 20, 2007
  • alex's picture
    alex

    There's a programming language called Fender Jazzmaster?

    Nov 20, 2007
  • Allan1's picture
    Allan1

    I haven't found one with that name YET.

    I liked my Gibson SG Special more - with the Fender Pro-Reverb amp (with TUBES!). . :-)

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).

    Nov 20, 2007
  • aiiobo's picture
    aiiobo

    Rip-off. But a very pretty one.

    Nov 28, 2007

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.