Smokey Bear appears to show some middle class people to show them how to safely put out the hot ashes in a fire pit by spraying it down with the garden hose, then stirring and spraying again. The nature show voice over tells us that while Smokey is in his element as the fire prevention representative, he is not so at ease with taking selfies. I love this ad so much, because it explains the need for a fire prevention representative to begin with and that reason is because we are basically clueless about the most important things while being incredibly devoted to the least important things.

Michele Hillman Ad Council – Head of Campaign Development
Amy Gibson-Grant Ad Council – VP Campaign Development
Allyse Depenbrock Ad Council – Campaign Director
Conor Toomey Ad Council – Assistant Campaign Manager
Gwen Beavans USFS – National Wildfire Prevention Program Manager
Barb Geringer-Franier USFS – Fire Prevention, Mitigation & Education Program Manager

FCB West
Karin Onsager-Birch Chief Creative Officer
Mike Long SVP, Group Creative Director
Drew Meiser Art Director
Frank Fusco Copywriter
Arlene Bae SVP, Group Management Director
Nissa Gutierrez Account Supervisor
Casey Leong Assistant Account Executive
Bill Spangler Senior Producer
Agnes Bussey Art Buyer
Ryan Hausberger Senior Planner

Hungry Man Production Company
Dave Laden Director
Cut & Run Editing House
Lucas Eskin Editor

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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