It´s not every day that a meme becomes a Super Bowl commercial.... Hahaha, who am I kidding, superbowl ads have been mining memes for years with different levels of success. This may be one of the funnier ones. Rapper Cardi B, always angry chef Gordon Ramsay, salacious Rebel Wilson and creepy Sir Anthony Hopkins replace Alexa for a day, and as it turns out, they
re not the best people to ask for assistance from. I mean, unless you want to know what chianti and fava beans go best with human liver.

Client: Amazon

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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