(100 votes)
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Still possibly the finest TV ad ever produced and aired. (And aired only once.)
Fritzworth, you silly goose. The "aired only once" thing is an advertising urban myth.
Apple aired it on local televisions during December 1983 in order to qualify for various advertising festivals. - from Mac Observer and various other places.
And then, of course, there's the issue of the 2004 20th Anniversary version of the spot with the iPod.
I say who cares if aired once or a hundred times, it got my attention this ad is a great example of timelessness in adveretising
Interestingly enough, one ad that really was a "one-show," although not intended to be that way, was the 1964 "Daisy” spot, which suggested that Barry Goldwater’s election would lead to nuclear war. It only aired on television once, and then got intense media attention, airing over and over on all three network's nightly news shows as well as the Sunday morning shows, which enabled President Johnson to gain all the intended effects of the ad without any media buy. Good work, DDB!
And in retrospectives, it's probably one of the most broadcast political spots ever, right up there with Bush41's Willie Horton ad.
This was just a great commercial. I really didn't understand the whole 1984 concept because I never read the book. The importance of this spot is amazing because this spot made you look at SuperBowl Commercials in a different light.
I remember that this was the first time that I watched a super bowl..... just for the commercials.