Ah, mom's purse. It's always filled to the brim and impossible to find what she needs like car keys. With Autotrader, she could get a car with keyless entry so she wouldn't have to worry about it. However, she'd still have about fifteen pounds of loose change in the bottom of her purse. Or in this woman's case, a curling iron. I wish the kid would have been a little more eye-roll about it. But still. This is the kind of idea you can riff :15's off all day long.

Client: Autotrader Agency: Zambezi Founder, Chief Executive Officer: Chris Raih Executive Creative Director: Josh Dimarcantonio Associate Creative Directors: Ben George and Nick Rodgers Junior Art Director: Sean Jackson Head of Content: Alex Cohn Executive Producer: Producer: Jordan Sider Managing Director: Pete Brown Account Director: Matt Kline Account Supervisor: Lauren Bondell Account Executive: Tori Tessalone Project Manager: Chris Greve Chief Strategy Officer: Kristina Jenkins Group Strategy Director: Ryan Richards Strategist: Keely Galgano Production Company: Sanctuary Director: Scott Pickett Director of Photography: Travis Kline Executive Producer: Preston Lee Producer: Jared Harris Editorial: Blink Studios Editor: Justin Gallaher Assistant Editors: Sasha Perry Executive Producer: Alex Cohn Producer: Cindy Chapman Audio: Blink Studios Mixer: John Mark Scearce Sound Design: John Reese Executive Producer: Alex Cohn Producer: Cindy Chapman Color Correction: Ntropic Colorist: Marshall Plante Executive Producer: Michelle Hammond Producer: Kevin Miller VFX: Ntropic Flame Artist: Fefo Desouza Executive Producer: Ron Moon Producer: Kevin Miller Music Supervision: Licensed From: Audio Network Song: Wedding March 2 Composed [and Performed by] Jeff Meegan/Julian Gallant/David Tobin

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.