Posted by Tool on 28. January 2010 - 16:38
Tool of North America Director Erich Joiner's comedic storytelling sensibilities are on tap for Bud Light in the latest viral video from DDB. Clothing Drive is the hilarious sequel to the Emmy award winning Swear Jar, one of the most popular web films of 2008.
Clothing Drive reunites the entire Swear Jar team including the agency creative team and cast, only this time an office employee is collecting clothes for a homeless shelter. When word spreads that the prize for donating an article of clothing is a tall cold Bud Light, it's not long before the staff is shedding their inhibitions as well as their office attire. The result is an opus of uproariously awkward moments that make this clever sequel every bit as memorable as its predecessor.
Credits:
Agency: DDB
Art Director/Associate CD: Galen Graham
Art Director: Jamie Overcamp
Copywriter/Associate Creative Director: Jason Karley
Copywriter: John Hart
Group CD: Mark Gross
VP Creative Director(s): Chris Roe, Chuck Rachford
Producer: Scott Kemper
Prod Company: Tool of North America
Director: Erich Joiner
EP(s): Brian Latt, Jennifer Siegel
EP Digital: Dustin Callif
Line Producer: Joby Ochsner
DP: Mark Plummer
Production Designer: Samantha Gore
Editorial: Whitehouse Chicago
Editor: Matthew Wood
Producer: Kristin Branstetter
Online Company: Filmworkers
Artist: Rob Churchill
Sound Design: Another Country
Sound Designer: John Binder
Shoot Location: Los Angeles
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Comments
This is the same exact joke as "Swear jar"
I was going to say it looks a lot like the Careerbuilder.com "hire my TV ad"'s Casual Friday. Brainsync! Or - doughy men in ill-fitting skivvies are always funny.