Chocolate Bar is opening in Manasquan, New Jersey, which is the worst place hit by Hurricane Sandy. Noble, yes.
I guess there was no better way to announce it than using someone's kid from tap class to star in it for the promise (I imagine) of free chocolate. Yes it's poorly edited. Yes the music is annoying. Yes it still feels so local, in a "c'mon down to Bob's Ford in Zelienople," kind of way.
But...I mean, if they had added some random industrial white noise filmed it in black and white and maybe had a cameo by Kyle MacLachlan it would have passed for a David Lynch directed affair.
Pity they didn't. It's nice they want to do something for the area. But objectively speaking though, it still doesn't make the ad very good.
Client: Chocolate Bar