Diversity is the key word in this spot, not individuality even though that is what the voice over is trying to express. We're all individuals ("I'm not!"), the ad muses as they point out he, she and they. There's couples on beaches, women blowing out cat candles on cakes, kids in swings and everyone has a coke in hand. There's a coke for each and every one of us! Doesn't matter if you're straight or gay, non-binary, a parent, a child, married, divorced, a swimmer, a camper, a dancer, a skater, or wheelchair-bound or whatever. We're all different, now lets conform to all drink a brown soda. All over the world!

Client: Coca-Cola
Ad agency: Wieden & Kennedy.

gay

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.