Dewars Highlander Honey is a new product that celebrates the bees that make the honey that go into the whisky. To honor the bees, Sid Lee created 3-Bprinting project. Basically, they took 80,000 bees and created a blue print that mimics their natural environment to make this artfully designed spot.
Which is great, unless you consider the fact honey bees have been disappearing all over the world at alarming rates.
I guess we can always toast their disappearance?
Advertising Agency: Sid Lee NY
Executive Producer/Partner: Claudia Roy
Lead Producer: Rob Marmor
Creative Director: Daniel Chandler
Art Director: Blaise Cepis
Copywriter: Laura Perlongo
Account Supervisor: Karim Tubbeh
Production Company: The Ebeling Group
Executive Producer: Mick Ebeling
Producers: Amber Ventris and Martha Smith
Creative Director: Jared Eberhardt
DP: Larkin Seiple
BTS DP: Aaron Farley
Editor: Yuhei Ogawa
Editor: Michael Porter