about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (8)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Great ad!

    Mar 11, 2007
  • Robblink's picture
    Robblink

    This commercial couldn't work in the US and UK. Maybe Caucasian kids weigh less in Japan?

    Mar 11, 2007
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Who decided this was a Japanese ad? Neither the voiceover nor the text is Japanese...

    Mar 12, 2007
  • Dabitch's picture
    Dabitch

    I thought that looked odd, the submitter did. And my Japanese skills are fairly poor, so I figured "ho-kay.." So what is it then? Indonesian?

    Mar 12, 2007
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Beats me -- my wife guessed Arabic. Somebody out there must know what it is. Maybe you can blast it on speakers at the office and someone will step forward with the answer (like in Spike Lee's INSIDE MAN).

    Mar 12, 2007
  • Dabitch's picture
    Dabitch

    aaaah, reading right -to-left. Yes, that or farsi/persian perhaps.

    Mar 12, 2007

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