Adland's Commercial Archive

 

Adland's Commercial Archive - more than 45,000 commercials.

 

Richard Gorodecky, Amsterdam Worldwide

Richard Gorodecky, Amsterdam Worldwide

We had a chat with Richard Gorodecky, the Executive Art Director of Amsterdam Worldwide at the terrace of the Majestic Hotel in Cannes on the very last day of the Cannes Lions 2010 festival, about craft and engaging todays consumer.

The only advertising that gets noticed is the advertising that people like, or want to engage in.

He stresses that you can not lie in advertising, in fact you can't lie about anything, ever, these days, as you'll be found out in nanoseconds. Brands are built on truth, integrity and great storytelling. We soon veer off talking about smugscreens and as a bonus, Richard does his Cannes Lions impression.

Really great ideas are rare as rocking-horse shit.

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Forever 21 billboard - augmented reality - Times Square

Forever 21 billboard - augmented reality - Times Square

Augmented reality billboard in Times Square has an attack by the 50-foot top model. Well, sort of, she'll take your polaroid picture and throw people off screen which is kinda cute.

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Hippo - Fight Hunger - (2010) 1:43

Hippo - Fight Hunger - (2010) 1:43

Hippo knows that hunger is the root of all evil and in this satire of society and all of its ills, the hippo gets everyone to stop being bad by sharing some snacks. Sing along!

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Smirnoff - Be There / Subway - (2010) :60 (Costa Rica)

Smirnoff - Be There / Subway - (2010) :60 (Costa Rica)

A concert is set to be played in an abandoned subway. Be there.

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Sapporo - Legendary Biru

Sapporo - Legendary Biru

Perhaps a little inspired by the journey from hell to heaven in the Standard Hotel, Sapporo travels from the deep roots of tradition, harnessing the power of mythological dragons to heat th

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ESQ by Movado - Bracer2 - (2010) :15 (USA)

ESQ by Movado - Bracer2 - (2010) :15 (USA)

Bracer2, one in a series of new TV spots for watch line ESQ by Movado, conveys the significance of timepieces to consumers in today’s fast-paced world. Watches should be high-quality and reliable, while also being wearable, having casual elegance and style. Each of the four, 15-second spots communicates the emotional component of timepiece selection by showing watches in the context of consumers’ lives. As the tagline, “My World. My Watch” suggests, ESQ by Movado products say much about their customers’ sensibilities.

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ESQ by Movado - Bracer1 - (2010) :15 (USA)

Bracer1, part of a series of new TV spots for watch line ESQ by Movado conveys the significance of timepieces to consumers in today’s fast-paced world. Watches should be high-quality and reliable, while also being wearable, having casual elegance and style. Each of the four, 15-second spots communicates the emotional component of timepiece selection by showing watches in the context of consumers’ lives. As the tagline, “My World. My Watch” suggests, ESQ by Movado products say much about their customers’ sensibilities.

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