The thrill of the goat is gone. So you can trade it in. Except, we're not talking about goats here, we're talking about video games. It's very strange that a farmer is in GameStop, I must be honest. But I applaud them for not making the goats scream as that's been done.

Agency: The Richards Group Producer: Laurie Shannon Creative Group Heads: Lynda Hodge and David Canright Copywriter (Goat and Hole): Joey Googe Art Director (Goat): Diego Zelaya Art Director (Hole): David Styler Production Company: Independent Media Director: Danny Leiner Post Production: Lucky Post Editor: Logan Hefflefinger Assistant Editor: Juan Vargas Graphics: Seth Olson Sound Design/Mix: Scottie Richardson

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about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.