The new “Savings to Live Your Life” campaign launch also marks the debut of ASO’s new creative direction for the natural-gas provider that highlights how GNG’s simple plans and simple savings allow customers to spend time doing what they enjoy most – living. The broadcast and online ads’ soundtrack is the 1989 hit song “Bust A Move” by Young MC.

“We’ve worked closely with Georgia Natural Gas to create this campaign,” said Patrick Scullin, creative director of Ames Scullin O’Haire. “The work was informed by research that showed people did not want to spend a lot of time thinking about natural gas. They are looking for a trustworthy provider with easy savings. Our message is simple–– because you want to live your life, GNG makes saving on dependable service easy.”

The “Savings to Live your Life” campaign uses a variety of images of people of all ages and diversities enjoying their lives as they cook, go mountain biking, tailgate, play with grandchildren and more.

“This campaign acknowledges that Georgia Natural Gas makes customers’ decisions to select us an easy one, because we offer simple plans and savings so you can get back to living your life,” said John Jamieson, vice president, Retail Energy Operations, AGL Resources and senior vice president, SouthStar Energy Services.

The new campaign will be seen across Georgia on TV, in print, online and via direct mail and OOH.

Ad agency: Ames Scullin O’Haire (AS0) - ATlanta, Georgia

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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