Here's a wonderful dose of heartwarming moment. Footballers from all over Germany donated blood to kids in need. Not only that, but the blood bags were affixed with their heroes' name and likeness, so the kids could see that their idols care. Which in turn, caused other people to care and donate their blood.

Agency: Jung von Matt. Client: German Red Cross. Chief Creative Officers: Doerte Spengler-Ahrens, Jan Rexhausen Creative Director: Felix Fenz. Art-director: Savina Mokreva. Copywriter: Robin Stam Concept: Victor Segovia Navarro, Javier Gelpi de Fez. Managing Director: Katja Kraus, Christoph Metzelder. Account Director: Julia Schreiber. Project Manager: Lisa Waehrer. Agency Producer: Danilo Kloever. Production company: Mhoch4. Director: Soeren Brandenburg. Camera: Juergen Alswede. Photographer: Olaf Heine. Sound Engineer: Hendrik Bleier. Styling: Yén Alswede. Editorial Management: Daniel Duendar. Content Director: Nadina Dominicus. Head of Producing: Anna Lena Tisson. Managing Director: Bernhard Jungwirth.

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.