Sinai Health Foundation - InsomniAds (2025)
This campaign will put you to sleep (and it’s supposed to). “InsomniAds,” the latest creative extension of Sinai Health
First Quarter
Featuring Nikki Cappelli as the "Go Daddy Girl" almost dropping her top, and thereby upsetting the committee - a word that has a lot of double letters which I find somehow relevant here.
Ad agency: AdStore, NY
Agency Producer: Scott J. Weitz from Driver Media
Creative Director: Paul Cappelli
Copywriter: Paul Cappelli, Aaron P. Brown
Director: Bryan Buckley
Production Company: HUNGRY MAN
Production Company Executive Producer: Stephen Orent/Nydan Duffy, LA
Production Company Line Producer: Francis Weiner
DP: Adam Beckman
Editor: Colby Parker, Jr.
Assistant Editor: Ayelet Leibovitch
Producer: Corina Dennison
Editing Company: The Whitehouse
Music and Sound Design Company: Soundlounge
Engineer: Tom Jucarone