It seems like your regular Sunday in Tesco when BOOM, a voice comes over the loudspeaker and it's rugby legend Shane Horgan asking me to flip a digital coin and then all of a sudden some dudes come out wanting me to do the Haka, all ofr a chance to win a VIP trip to the Rugby World Cup 2015. Only two contestants remain and then a real coin is flipped and a winner is chosen and the runner up is suddenly whisked out of frame and I feel like that guy who lost whenever I see stunts like this because in the end it's only interesting if you win and not so much when you don't and even less so when you are watching it.

If I'm ever in Tesco and a voice comes over the loudspeaker I'm gonna be all "no thanks, I just want to get my bananas."

Client Heineken Ireland Agency Guns or Knives Exec Creative Director(s) Kevin Keenan Copywriter(s) Jack Robertson Art Director Barry Sweeney Account Management Clare Connolly, Rose Paget Producer Emma Ellis Production Company Cashmere Media

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.