HP / Hewlett-Packard - Change /The Who (2004) 0:30 (USA)

 
 

HP / Hewlett-Packard - Change /The Who (2004) 0:30 (USA)

Routine needs to end.

Client: HP

Commercials: 
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Comments

Amazing compositing work. I have to wonder if the guy is walking around in his underwear and the clothes are 3D elements. His body is too perfectly aligned for this to be multiple-pass motion control shows. Just brilliant!!

agreed, it really is jawdropping as one tries to figure out how on earth that was done.

I love the music. Who dun' it?

It's Baba O'Reilly by The Who.

Nah, while the production is complicated (and, duly impressive), the HP spot does nothing for me. Limited concept and no storyline. It rests purely on tricky production.

I think VW has it, hands down.

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