This is fun. Agency 358 wanted to celebrate the fact that Helsinki Transportation has passed the million rider milestone. They invited Finnish photographer Lauri Eriksson to celebrate these people. Faces of Public Transportation, is a nice, simple idea. Here's the "making of," portion.
Advertising Agency: 358, Helsinki, Finland Creative Director: Ale Lauraéus Art Director: Ale Lauraéus Copywriter: Antti Tähtinen Graphic designer: HP Savolainen Agency producer: Mari Romanoff Account manager: Kimmo Tupala Photographer: Lauri Eriksson Film production: Ragnar Films & Grilli Films Director: Anders Meinander Producer: Petteri Lehtinen Digital production: Into-Digital Project manager: Joni Thessman Event production: Irokeesi Oy Tuomo Hannula, Ville Koivisto, Annika Green Additional credits: Mari Flink, Jarno Ekström, Kaarina Kivimäki