This is fun. Agency 358 wanted to celebrate the fact that Helsinki Transportation has passed the million rider milestone. They invited Finnish photographer Lauri Eriksson to celebrate these people. Faces of Public Transportation, is a nice, simple idea. Here's the "making of," portion.

Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Graphic designer: HP Savolainen
Agency producer: Mari Romanoff
Account manager: Kimmo Tupala
Photographer: Lauri Eriksson
Film production: Ragnar Films & Grilli Films
Director: Anders Meinander
Producer: Petteri Lehtinen
Digital production: Into-Digital
Project manager: Joni Thessman
Event production: Irokeesi Oy
Tuomo Hannula, Ville Koivisto, Annika Green
Additional credits:
Mari Flink, Jarno Ekström, Kaarina Kivimäki

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.